Conrad Pearson

A Urology clinic came to Simple Focus for a site redesign. My role for this project was to create a simplified information architecture that would elevate their content and present a clear navigation structure.

  • Skills: UX, IA, Web Design
  • Tools: Sketch

Content Audit

The first step was to do a content audit. This helped surface issues surrounding their content such as; missing information and constraints surrounding photography.

content-audit

Sitemap

I created a sitemap to show the major navigation and the pages underneath each section. I started off by sketching on the whiteboard and finished up by creating a document in Sketch which I exported for reference.

whiteboard-one
whiteboard-two
whiteboard-three
whiteboard-four
final-sitemap

Wireframes

The goal was to convey what content should be in each section of the site. I created some basic templates and then applied them to each major section of the site. They were adjusted to fit the content of each section. Once again, I started out by sketching and then moving on to Sketch to create finalized work.

whiteboard-five
whiteboard-six
whiteboard-seven
whiteboard-eight

final-wireframes