100 Club

The 100 Club of Memphis supports the Police and Fire Departments in Memphis, Tennessee. Simple Focus was hired to update their site and to give it a visual refresh. I created a homepage design to pitch a new visual direction.

  • Skills: UX, UI, Web Design
  • Tools: Sketch


I was given a headline to work with "Everyday People Supporting Everyday Heroes". A classic and monumental look came to mind. I found inspiration through looking at historical images of firefighters and the pulitzer prize website.



The Concept

I used a black and white photo of a firefighter who might look most like a firefighter from Memphis. I used Georgia as my header font to emphasize the classic/traditional look. I used a dark purple which would contribute to the monumental feel and also help the site not feel like it belonged too much to police or too much to firefighters.